How to Improve Your LinkedIn Profile

Social media is taking over the world. A lot of employers look for potential employees on social media sites, and LinkedIn was designed just for that. It is important to maintain your LinkedIn profile to keep it up-to-date. You should also remember that LinkedIn is a professional site and should be treated as such. Facebook, Tumblr, Twitter, etc are more for socialising and sharing, but LinkedIn was designed strictly for business and career networking.

Chances are, if a potential employer is checking out your LinkedIn profile, they are interested in you as a possible employee or connection.  So you want to make your page stand out as much as possible as you are essentially trying to “sell” yourself to possible future employers or at least make important business connections.

This article will give you some pointers on how to spruce up your LinkedIn profile so you’ll get noticed and maybe even land the job of your dreams!


Make Your Headline Stand Out from the Rest

By default, your headline is your latest job title, but you can change that. You have up to 120 characters to “sell” yourself. Remember, SEO (search engine optimization) is the key, make sure your headline contains keywords to increase its search visibility.

Think about the type of career you want and gear your headline toward that. You can do an online search using keywords such as “marketing analyst” or “beauty technician” to help you come up with the right headline.


Add a Profile Picture

Recent studies have indicated that potential employers spend up to 19% of their time on a potential candidate’s LinkedIn profile looking at the profile picture. The same studies have also indicated that those LinkedIn accounts without a profile picture do not get much traffic from potential employers.

You don’t have to have a professional photo. Simply chose one that presents you in a positive light, a photo that will catch an employer’s eye, maybe a photo of you at your current job. Post a current picture you wouldn’t be ashamed of if your grandmother happened to see it.


Make Sure Your Information is Current

Make sure that all of your current information is relevant and up-to-date, including your job title, skill set, contact information, etc. Maintaining an active LinkedIn profile is the key to finding the right job. Also filter out your skill set so only the skills that are most relevant to your job are displayed.


Ask for Endorsements and Recommendations

Take a few moments to ask for personal and professional recommendations from current and previous employers or colleagues. These can help your profile stand out from other candidates who are looking for the same type of employment. It only takes a few minutes and then perhaps you can offer to write them a recommendation as well.


Make Your Summary Noticeable

A lot of people bypass this section when setting up their LinkedIn account, but honestly, it’s probably one of the most viewed sections of any LinkedIn profile. Employers are busy, so if they are just doing a quick search to find a potential candidate, they might just quickly glance at your photo, headline and summary so you need to make sure that these grab their attention. If they are intrigued by your summary, they will take the time to further investigate the rest of your profile.


Take the time to set up your LinkedIn profile properly, and it may just pay off!

Written by Shenoa Gittins

Shenoa is a Managing Partner at RAM Training Services.
You can connect with Shenoa Gittins via Facebook.


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